Fundraisers keep a close eye on financial markets' movements
Among the experts quoted by The Chronicle of Higher Education in its story about philanthropy and the financial crisis, Vice President for College Advancement Kelly Kerner came first. He told the Chronicle that fundraising veterans have a long-term focus. “It can’t just be about the moment. It’s about the horizon, and you have to meet donors where they are,” he said. The story said it’s too soon to know what the effects really are on giving. Better information will come at the end of the year (the story didn’t specify calendar or fiscal), when most donors make their gifts. [Original story]
Tags: Economics economy financial crisis philanthropy
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