Bates College President Elaine Tuttle Hansen has announced the appointment of Stephen M. Fuller ’82 of Freeport to the College’s Board of Trustees.

Fuller is the chief marketing officer for L.L.Bean Inc. He oversees all strategic marketing functions for the company including advertising, customer planning and Web presence. Most recently he has been asked to oversee L.L.Bean’s international business, including its move into China.

Fuller played a key role in the development of Bean’s “Outdoor Advantage Program,” the company’s co-branded VISA card, and helped develop it into one of the largest affinity programs in the country. He also was responsible for the establishment of Bean’s relationship with Subaru and the development of the automaker’s L.L.Bean editions in the U.S. and Japan.

A Maine native, Fuller earned his bachelor of arts degree at Bates in 1982. He has an M.B.A. from Boston College and attended Harvard Business School’s Advanced Management Program. He is on the boards of the Direct Marketing Association and Mail Order Association of America and is a frequent speaker at the Tuck Business School at Dartmouth College.

Fuller has been on the boards of several environmental and outdoor organizations, including the New England Nordic Ski Association, Friends of Casco Bay and the Appalachian Mountain Club. Fuller was also a ski coach for five years with the Freeport High School and Middle School Nordic teams.

He lives in Freeport with his wife, Deborah Loux Fuller ’82.

President Elaine Tuttle Hansen has announced four appointments to the Bates College Board of Trustees: Alison R. Bernstein of New York, N.Y., H. Scott Bierman of Northfield, Minn., Scott D. Freeman of Newton, Mass., and Kathleen M. Whelan of Boston, Mass.

Alison Bernstein has served as the Ford Foundation’s vice president for the Knowledge, Creativity and Freedom Program since 2002, and has served with the foundation as a vice president, program officer and director since 1982. A former associate dean of faculty at Princeton University, Bernstein is the author of three books, American Indians and World War II: Toward a New Era in Indian Affairs (1991); with Virginia B. Smith, The Impersonal Campus (1979); and with Jacklyn Cock, Melting Pots and Rainbow Nations: Conversations on Difference in the U.S. and South Africa (2002).

Bernstein has published in The Chronicle of Higher Education and several professional journals on issues related to students, transfers from community colleges to four-year institutions, access to higher education for women and minorities, diversity on campus and the impact of women’s studies. She has served as executive editor of Change Magazine, and currently serves on the board of advisors of the National Museum of American History, Smithsonian Institution, and as Presidential Advisory Board Member on Tribal Colleges and Universities. Bernstein earned her bachelor’s degree at Vassar College and her master’s and doctoral degrees in history from Columbia University. Bernstein is parent of a Bates student in the class of 2009.

H. Scott Bierman has served as dean of the college at Carleton College in Northfield, Minn., since 2005. He was chair of the Department of Economics at Carleton from 1991 to 1995 and president of the faculty from 1997 to 2000. Bierman previously served as associate dean of the college for two years, overseeing all academic department budgets and the budgets of all offices that report to the dean of the college, including the Library and Information and Technology Services. He has been an active participant in curricular initiatives that include “Quantitative Inquiry, Reasoning and Knowledge,” “Building the Consciously Creative Campus” and “Visual Culture.”

Bierman’s academic fields of specialization are economics of the public sector and industrial organization. At Carleton, he has taught classes in principles of microeconomics, principles of macroeconomics, intermediate price theory, econometrics, industrial organization, economics of the public sector, game theory, and a variety of specialized senior seminars. His book, co-authored with Professor Luis Fernandez, Game Theory with Economic Applications (1993, substantially revised in 1998) was the first attempt to bring substantial economic applications of game theory into an undergraduate textbook. His current work takes advantage of collaborative research opportunities that exist with students in the emerging area of experimental economics. Bierman earned his bachelor’s degree from Bates in economics and mathematics in 1977 and his doctoral degree in economics from the University of Virginia in 1985.

Scott D. Freeman joined with Colony Capital to establish Colony Realty Partners LLC in 2005. He is a principal and serves on the firm’s Board of Managers and Investment committees. CRP is a real estate advisory firm investing in commercial real estate throughout the United States on behalf of its institutional clients. During the past 14 years, Freeman has been the acquisitions officer for more than 140 properties throughout the U.S. valued at more than $4 billion.

Prior to formation of CRP, Freeman was a partner and director of acquisitions at TA Associates Realty, where he served on the firm’s Executive Committee and Investment Committee, and chaired the Acquisitions Committee. Previously, Freeman was an asset manager with General Electric Investments, where he managed a diversified portfolio of real estate debt and equity investments and was an asset manager with Aetna Realty Investors, where he specialized in office and retail properties.

Freeman received a B.A. in political science from Bates College and an M.M. with concentrations in real estate and finance from the Kellogg School at Northwestern University. He serves on a number of nonprofit boards and is active in numerous industry groups. He resides in Newton, Mass., with his wife Kristine (Bates class of 1986), and their three children.

Kathleen M. Whelan has taken a particular interest in education since retiring from the practice of corporate and securities law to raise her family. She has worked in the alumni and development offices of independent schools as alumni affairs director and publications editor and has served on committees for long-range planning, capital campaigns, annual fundraising and related endeavors. Parent of a 2005 Bates graduate, Whelan has served on the Bates Ad Hoc Committee on Athletic Fundraising. She is currently a member of the Corporation at Belmont Hill School in Belmont, Mass., and chair of the Belmont Hill women’s lecture series. A lifelong writer, Whelan is working on her second mystery novel.

The new trustees will serve five-year terms. H. Scott Bierman and Joel H. Goober were nominated by the Bates Alumni Association and confirmed by the Bates College Board of Trustees. Goober was re-elected to his second term as a trustee, but his first as an alumni nominee. Alison R. Bernstein, Scott D. Freeman, and Kathleen M. Whelan were elected by the trustees.

Bates College announced the public phase of the most ambitious fund-raising effort in its history Oct. 9 – a $120 million campaign focused on endowment for greater student financial aid, academic programs and facilities improvements.

About 500 students, parents, faculty and staff members gathered by Lake Andrews on the Bates campus for the official campus launching of the campaign, called: The Campaign for Bates: Endowing Our Values.
The fund-raising effort includes endowment, annual giving and capital improvements, and focuses on five objectives:

• Increased endowment for financial aid ($45 million)
• Increased endowment for academic programs and more equitable faculty compensation to keep Bates competitive with its college peers ($20 million)
• Increased unrestricted endowment to provide steady annual revenue for all college operations ($10 million)
• Increased annual giving for the college operating budget through the Bates Fund ($25 million)
• Increasing funding to support improved campus facilities ($20 million)

The campaign will end in 2006 – at the conclusion of the 150th anniversary celebration of the College’s founding in 1855 – and the college is already more than 60 percent toward its goal. Through Oct. 1, leadership gifts, including commitments from all 40 members of the College’s Board of Trustees, each of its senior administrators, and from a select group of alumni, parents and friends, have pushed the total to $73.5 million.  Included in the current tally are 15 gifts and pledges of $1 million or more.

The endowment-focused effort reflects the steps Bates is taking to bring its level of financial resources in line with its national reputation for excellence.
In her address at the launch ceremony, Bates President Elaine Tuttle Hansen said that the college’s “culture of academic rigor, independence, open exchange, and service must be matched with an equal culture of philanthropy.”

Hansen noted a growing gap “between the super-rich colleges and the more moderately endowed, like Bates. Bates came later than most of the other colleges that we compete with to the realization that frugality was not enough, that fund-raising was critical; along with our New England values went pride in our independence, self-reliance, and polite reluctance to talk about money. But pride of another sort—pride in our extraordinary level of accomplishment—now motivates us to mount a campaign for the support that an institution of this caliber requires and deserves.”

At a tent filled with tables next to Lake Andrews, guests were asked to write on cards their hopes for Bates’ future. Those cards were placed in a racing shell, and from a dock on Lake Andrews the Bates rowing team symbolically launched the campaign with these aspirations in the shell, rowing across the lake.

The master of ceremonies at the launching was College Trustee Michael Bonney of Sudbury, Mass., president and CEO of Cubist Pharmaceuticals and a 1980 Bates graduate.

“Bates is powerful and necessary today,” Bonney said. Bonney told the audience of his own wish for Bates’ future: “As a member of the Board of Trustees, I have learned that the only way to ensure our continued strength is to raise much more money for the college than we’ve ever raised before.  A former parent told Elaine two years ago: ‘Bates has everything—great faculty, wonderful students, the perfect environment for learning, attention to the individual, a set of values that make everyone who touches the college better.  It has everything except money.’

“This is true, and we are now at a very important point in Bates’ history,” he said. “In order to continue achieving at the level we all expect, we must raise significant funds.  We’re all going to need to stretch.  We provide the same quality education as our NESCAC peers, yet our yearly operating budgets are much smaller.

“While we can applaud the College for doing ‘so much with so little,’” Bonney said, “we all know that this is not good for the long term, because it cannot be sustained.”

Bonney noted that the Bates community includes more than 170 faculty members, 500 staff, 1,700 students, 20,000 alumni and 4,000 parents of students. The campaign announcement was made as part of this year’s Parents and Family Weekend on the campus.

Bates has had three fund-raising campaigns in its recent history, raising $59.3 million in a campaign that ended in 1996; $21 million in a campaign that ended in 1984; and $6.8 million in a campaign that ended in 1974.

Elaine Tuttle Hansen, former provost and professor of English at Haverford College in Pennsylvania, assumed office July 1 as the college’s seventh president since its founding in 1855.

During a Lane Hall intervew  her first day on the job, Hansen told Lewiston Sun Journal reporter Lisa Chmelecki: “I’ve been at liberal arts colleges forever. It’s a world I’m very familiar with. And I’ve come to appreciate places, like Bates, where every individual matters, but there is a sense of community.”

The Bates College Board of Trustees unanimously approved Hansen’s selection at its January meeting. She succeeds Donald W. Harward, who retired June 30 after 13 years as president.

Trustee Chair Burton M. Harris called Hansen “first and foremost an educator who throughout a distinguished career has demonstrated her deep understanding and commitment to liberal arts education and the important role it plays in our society.”

Hansen was the unanimous choice of a 16-member search committee, which trustees organized after Harward announced his plans to retire in June 2002

Paul W. MacAvoy of Woodstock, Vt., and New Haven, Conn., a 1955 Bates College graduate, was elected by trustees to an appointment on the Board of Overseers, filling a vacant position whose term expires in 2000.

MacAvoy, the Williams Brothers Professor of Management Studies at Yale University, was formerly Dean of the Yale School of Management. An adviser to three United States presidents, MacAvoy has been given credit (only “partially deserved,” he says) for inventing the term “voodoo economics” during the 1980 presidential campaign to describe Ronald Reagan’s policies.

MacAvoy is on the board of directors of Alumax, Inc.; Open Environment Corporation; and Lafarge Corporation. In his scholarly areas of interest, he has written 15 books and numerous articles.

MacAvoy majored in economics at Bates, graduating magna cum laude, and was named a Woodrow Wilson Fellow in economics. He received his master’s degree in 1956 and his doctoral degree in 1960, both in economics from Yale. In 1976, Bates awarded him the Doctor of Laws degree.

From 1976 to 1983, MacAvoy was the Steinbach Professor of Economics and Management, then Beinecke Professor of Economics, at Yale. In 1983, he became dean of the William E. Simon School of Business Administration at the University of Rochester, and in 1991 he returned to Yale as the Williams Brothers Professor of Management Studies, becoming dean of the School of Management in 1992.

MacAvoy was staff economist for the Council of Economic Advisers for the Executive Office of the President in 1965-66; a member of the Presidential Task Force on Revision of the Antitrust Laws in 1967-68; a member of the National Petroleum Council in 1974-75 and from 1979 to 1981; and a member of the Council of the Administrative Conference of the United States in 1980-81.

He served on President Gerald Ford’s Council of Economic Advisers in 1975 76 and chaired the subcommittee for government regulation and productivity of the President’s National Productivity Advisory Committee from 1982 to 1984.

MacAvoy has also been on the adjunct staff of the Brookings Institution and the American Enterprise Institute. President Reagan appointed MacAvoy to the U.S. Synthetic Fuels Corporation board. He is a member of the American Academy of Arts and Sciences, founded in 1776 as America’s honorary academic society and interdisciplinary studies center.

MacAvoy is married to Katherine Manning MacAvoy. They have two children.