Bates College President Elaine Tuttle Hansen has announced the appointment of Stephen M. Fuller ’82 of Freeport to the College’s Board of Trustees.

Fuller is the chief marketing officer for L.L.Bean Inc. He oversees all strategic marketing functions for the company including advertising, customer planning and Web presence. Most recently he has been asked to oversee L.L.Bean’s international business, including its move into China.

Fuller played a key role in the development of Bean’s “Outdoor Advantage Program,” the company’s co-branded VISA card, and helped develop it into one of the largest affinity programs in the country. He also was responsible for the establishment of Bean’s relationship with Subaru and the development of the automaker’s L.L.Bean editions in the U.S. and Japan.

A Maine native, Fuller earned his bachelor of arts degree at Bates in 1982. He has an M.B.A. from Boston College and attended Harvard Business School’s Advanced Management Program. He is on the boards of the Direct Marketing Association and Mail Order Association of America and is a frequent speaker at the Tuck Business School at Dartmouth College.

Fuller has been on the boards of several environmental and outdoor organizations, including the New England Nordic Ski Association, Friends of Casco Bay and the Appalachian Mountain Club. Fuller was also a ski coach for five years with the Freeport High School and Middle School Nordic teams.

He lives in Freeport with his wife, Deborah Loux Fuller ’82.

Jeffrey Miron, senior lecturer and director of undergraduate studies in Harvard University’s economics department, presents a lecture titled “Bankruptcy or Bailout: A Libertarian Perspective on the Financial Crisis” at 7 p.m. Thursday, Jan. 22, in Chase Hall Lounge at Bates College, 56 Campus Ave.

Sponsored by the Bates economics department and the Bates Republicans and Libertarians, the event is open to the public at no cost.

Miron is a prominent libertarian economist. He has published nearly 40 books and articles on business cycle theory and government regulation of personal behavior such as alcohol and drug use, and gun ownership.

Miron has argued that the recent bailout of financial institutions was misguided, and that the economy would have been better served had the institutions instead been allowed to fail. He has written for CNN on the topic and was one of 166 academic economists who signed a letter to congressional leaders in September 2008 opposing the government bailout plan.

In the consulting firm’s recent white paper, “Environment-Friendly Investing: The Different Shades of Green,” author Jamil Zraikat ’05 said small allocations to companies positioned to profit from “green” trends could spice up an institutional portfolio, while providing the most direct environmental bang for the buck. …

If the main objectives behind green investing can be distilled to having a direct positive environmental impact, and profiting from green trends rather than sacrificing returns, then small targeted allocations to green investment strategies could prove the best mix for institutional investors, Zraikat said. [More...]