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	<title>News &#187; marketing natural consumer products</title>
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		<title>Burt&#039;s Bees president to discuss women as entrepreneurs</title>
		<link>http://www.bates.edu/news/2002/01/21/burtsbees-entrepreneurs/</link>
		<comments>http://www.bates.edu/news/2002/01/21/burtsbees-entrepreneurs/#comments</comments>
		<pubDate>Mon, 21 Jan 2002 18:38:48 +0000</pubDate>
		<dc:creator>Bates News</dc:creator>
				<category><![CDATA[Bates Now]]></category>
		<category><![CDATA[Business and law]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Burt's Bees]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[marketing natural consumer products]]></category>
		<category><![CDATA[Roxanne Quimby]]></category>
		<category><![CDATA[women as entrepreneurs]]></category>

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		<description><![CDATA[Roxanne Quimby, co-founder and president of Burt's Bees, will discuss the role of women as entrepreneurs in marketing natural consumer products at 7 p.m. Monday, January 28, in Chase Hall Lounge at Bates College. The public is invited free of charge to the talk, part of the annual Bates Seminar Series in Entrepreneurship. An informal reception and refreshments will follow the presentation.]]></description>
				<content:encoded><![CDATA[<p>Roxanne Quimby, co-founder and  president of Burt&#8217;s Bees, will discuss the role of women as  entrepreneurs in marketing natural consumer products at 7 p.m. Monday,  January 28, in Chase Hall Lounge, 56 Campus Ave. The public is invited  free of charge to the talk, part of the annual Bates Seminar Series in  Entrepreneurship. An informal reception and refreshments will follow the  presentation.<span id="more-25885"></span></p>
<p>Quimby will also cover natural products&#8217; social  and environmental impacts and marketing strategies with a social  consciousness.</p>
<p>Burt&#8217;s Bees is a $14-milliion manufacturer of lotions, creams and  other personal care products sold in boutiques and health-food stores.  The company was launched in 1984 when Quimby joined forces with rural  Maine beekeeper Burt Shavitz to make and market candles from the  abundance of beeswax in his honey house.</p>
<p>Customers swarmed to  the product and soon the pair was selling the all-natural products at  craft fairs throughout New England. The business grew and grew,  eventually employing 40 women. By 1993, when the operation &#8211; by then  selling to exclusive outlets such as Bloomingdale&#8217;s in New York &#8211;  cleared $3 million, Quimby and Shavitz decided to relocate to Raleigh,  N.C., to take advantage of the region&#8217;s lower taxes and skilled labor  force. Quimby automated production, hired a professional management  team, refocused the product line, and bought out her partner&#8217;s share in  the business. Burt&#8217;s Bees sales have tripled in the last three years.</p>
<p>For  more information, call the Bates College Office of Career Services at  207-786-6232.</p>
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