Before you start that Instagram, Snapchat or Twitter account, take a moment to think about the following best practices.<\/p>\n
Be present<\/strong> Be consistent<\/strong> Be available<\/strong> Be respectful<\/strong> Keep it short<\/strong> Keep content varied<\/strong> Share emotional reactions to content and have fun!<\/strong> Before you start that Instagram, Snapchat or Twitter account, take a moment…<\/p>\n","protected":false},"author":919,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_hide_ai_chatbot":false,"_ai_chatbot_style":"","associated_faculty":[],"_Page_Specific_Css":"","_bates_restrict_mod":false,"_table_of_contents_display":false,"_table_of_contents_location":"","_table_of_contents_disableSticky":false,"_is_featured":false,"footnotes":"","_bates_seo_meta_description":"","_bates_seo_block_robots":false,"_bates_seo_sharing_image_id":0,"_bates_seo_sharing_image_twitter_id":0,"_bates_seo_share_title":"","_bates_seo_canonical_overwrite":"","_bates_seo_twitter_template":""},"categories":[1],"tags":[],"class_list":["post-50969","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.bates.edu\/communications-marketing\/wp-json\/wp\/v2\/posts\/50969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bates.edu\/communications-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bates.edu\/communications-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bates.edu\/communications-marketing\/wp-json\/wp\/v2\/users\/919"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bates.edu\/communications-marketing\/wp-json\/wp\/v2\/comments?post=50969"}],"version-history":[{"count":1,"href":"https:\/\/www.bates.edu\/communications-marketing\/wp-json\/wp\/v2\/posts\/50969\/revisions"}],"predecessor-version":[{"id":50970,"href":"https:\/\/www.bates.edu\/communications-marketing\/wp-json\/wp\/v2\/posts\/50969\/revisions\/50970"}],"wp:attachment":[{"href":"https:\/\/www.bates.edu\/communications-marketing\/wp-json\/wp\/v2\/media?parent=50969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bates.edu\/communications-marketing\/wp-json\/wp\/v2\/categories?post=50969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bates.edu\/communications-marketing\/wp-json\/wp\/v2\/tags?post=50969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nStudents won\u2019t learn about Bates if we aren\u2019t on the channels where they live. Adapting to new landscapes (e.g. Snapchat, Instagram stories) is the key to success. For your personal accounts, be on the platforms you like best.<\/p>\n
\nIf you\u2019re going to be on social, be on social. There\u2019s nothing worse than a dormant account. We’d rather focus on the platforms where we can make an impact than be on every platform with poor execution.<\/p>\n
\nSocial is transforming from a publishing tool to a customer service tool. We are all customer service representatives of the college. We should be responsive to our audience\u2019s questions or concerns.<\/p>\n
\nWe represent the Bates brand at all times and we interact with young adults on a daily basis. Be an example of good \u201csocial\u201d etiquette to your colleagues and to prospective students.<\/p>\n
\nYour phone is the new personal computer. With the rise of small screens and social media, a new Microsoft study found the average attention span is merely 8 seconds (the goldfish\u2019s is 9).<\/p>\n
\nIf you can, you should always attach media (photo, video, or GIF). Always mix content in your feed so it alternates between photos, videos, text and GIFs.<\/p>\n
\nDon\u2019t report. React.
\nHave fun. Help students see Bates through your eyes.<\/p>\n","protected":false},"excerpt":{"rendered":"