Admission Social Campaign

Content Calendar

Content Calendar

Click to expand. Content calendar articulating campaign phases, market segments, and creative versions.

Timeline

  • Dec. 1 – Jan. 1, 2016

Videos


Phase One (Emerging)

Ad #1 — Phase 1. Emerging markets. Creative version A.

Phase 1

Ad #2 — Phase 1. Emerging markets. Creative version B.

Phase 1 - B


Phase One (Existing)

Ad #3 — Phase 1. Existing markets. Creative version A.Phase 1 - D
Ad #4 — Phase 1. Existing markets. Creative version B.Phase 1 - C


Phase Two (Emerging)

Ad #5 — Phase 2. Emerging markets. Creative version A.Phase 2
Ad #6 — Phase 2. Emerging markets. Creative version B.Phase 2 - B


Phase Two (Existing)

Ad #7 — Phase 2. Existing markets. Creative version A.Phase 2 - C
Ad #8 — Phase 2. Existing markets. Creative version B.Phase 2 - D


Phase Three (Emerging)

Ad #9 — Phase 3. Emerging markets. Creative version A.Phase 3 - C
Ad #10 — Phase 3. Emerging markets. Creative version B.Phase 3 - D


Phase Three (Existing)

Ad #11 — Phase 3. Existing markets. Creative version A.Phase 3
Ad #12 — Phase 3. Existing markets. Creative version B.Phase 3 - B