{"id":2795,"date":"2010-04-21T17:50:35","date_gmt":"2010-04-21T17:50:35","guid":{"rendered":"http:\/\/hub-dev.bates.edu\/magazine\/?page_id=2795"},"modified":"2017-09-06T11:41:11","modified_gmt":"2017-09-06T15:41:11","slug":"zoom-zoom-zoom","status":"publish","type":"page","link":"https:\/\/www.bates.edu\/magazine\/back-issues\/y2004\/winter04\/quad-angles\/zoom-zoom-zoom\/","title":{"rendered":"Zoom, Zoom, Zoom"},"content":{"rendered":"<p><strong>NASCAR.com wins for Kropp team<\/strong><\/p>\n<p>Edited by H. Jay Burns and Doug Hubley<\/p>\n<p>&#8220;Drive fast and turn left.&#8221; That&#8217;s how Jonathan Kropp &#8217;93, a Turner Sports Interactive executive, once described NASCAR until he drove a racecar on an empty track a few years ago. &#8220;I topped out at about 150 mph,&#8221; he says. The 10-minute experience left him weak-kneed and addled. &#8220;It gave me instant respect for the sport.&#8221;<\/p>\n<div style=\"width: 139px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px;margin-right: 0px;border: 0px initial initial\" src=\"https:\/\/www.bates.edu\/Images\/Bates_Magazine\/winter04\/kropp.jpg\" border=\"0\" alt=\"\" hspace=\"0\" width=\"129\" height=\"195\" \/><p class=\"wp-caption-text\">Kropp and Emmy<\/p><\/div>\n<p>The experience helped Kropp get up to speed on a what was then a new TSI project: producing the <em>NASCAR.com<\/em> Web site.<\/p>\n<p>Three years later, Kropp and colleagues can claim victory for their work. In October 2003, the site won an Emmy in a new advanced media technology category for &#8220;the enhancement of original television content.&#8221;<\/p>\n<p>Specifically, the Emmy was for &#8220;Trackpass with PitCommand,&#8221; the <em>NASCAR.com<\/em> premium subscription service. Developed with Sportvision Inc., the application gives racing enthusiasts everything but dipstick readings, including live audio between drivers and teams, and braking and throttle action.<\/p>\n<p>Kropp, TSI senior director of strategy and business development, calls the Emmy the ultimate validation of the TSI strategy.<\/p>\n<p>&#8220;We never felt we were entering the Internet business. We believed that our television business was evolving to an integrated media business.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NASCAR.com wins for Kropp team Edited by H. Jay Burns and Doug&hellip;<\/p>\n","protected":false},"author":221,"featured_media":0,"parent":2789,"menu_order":5,"comment_status":"closed","ping_status":"open","template":"","meta":{"_hide_ai_chatbot":false,"_ai_chatbot_style":"","associated_faculty":[],"_Page_Specific_Css":"","_bates_restrict_mod":false,"_dimp_site_id":"","_dimp_override_contact":false,"_table_of_contents_display":false,"_table_of_contents_location":"","_table_of_contents_disableSticky":false,"_is_featured":false,"footnotes":"","_bates_seo_meta_description":"","_bates_seo_block_robots":false,"_bates_seo_sharing_image_id":0,"_bates_seo_sharing_image_twitter_id":0,"_bates_seo_share_title":"","_bates_seo_canonical_overwrite":"","_bates_seo_twitter_template":""},"class_list":["post-2795","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.bates.edu\/magazine\/wp-json\/wp\/v2\/pages\/2795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bates.edu\/magazine\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bates.edu\/magazine\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bates.edu\/magazine\/wp-json\/wp\/v2\/users\/221"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bates.edu\/magazine\/wp-json\/wp\/v2\/comments?post=2795"}],"version-history":[{"count":1,"href":"https:\/\/www.bates.edu\/magazine\/wp-json\/wp\/v2\/pages\/2795\/revisions"}],"predecessor-version":[{"id":11000,"href":"https:\/\/www.bates.edu\/magazine\/wp-json\/wp\/v2\/pages\/2795\/revisions\/11000"}],"up":[{"embeddable":true,"href":"https:\/\/www.bates.edu\/magazine\/wp-json\/wp\/v2\/pages\/2789"}],"wp:attachment":[{"href":"https:\/\/www.bates.edu\/magazine\/wp-json\/wp\/v2\/media?parent=2795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}