<\/p>\n
What are the psychological effects of color, shape, and size in visual text?<\/p>\n
How do these elements affect emotions (mood) and decision-making (persuasion)?<\/p>\n
How can these fundamentals of art be used to create illusions?<\/p>\n
How do advertisers employ these principles of design to promote their products?<\/p>\n
To understand how artists use elements of design to produce specific effects.
\nTo be able to create effective print advertisements by manipulating the elements of color, shape, and size.<\/p>\n
A4e Identify purpose and intended audience of a [visual] text.<\/p>\n
A4f Identify rhetorical devices an author [artist] uses to persuade the reader [viewer] including bandwagon, peer. pressure, repetition, testimonial, hyperbole, loaded words, transfer, amplification, and extended metaphor.<\/p>\n
B1b Decide which information is included to achieve the desired purpose.<\/p>\n
B4a Employ a variety of persuasive techniques…appropriate to the audience and purpose …intended to influence the opinions, beliefs, or position of others.<\/p>\n
F1a Describe and evaluate the text features of visual and non-visual media.<\/p>\n
F1b Explain the role of the media in shaping opinions.<\/p>\n
F1c Note instances of bias, stereotyping, and propaganda.<\/p>\n
Slides of a variety of drawings and paintings from the Bates College Olin Arts collection,\u00a0LCD projector,\u00a0Print advertisements,\u00a0Classroom materials,\u00a0Laptops.<\/p>\n
Presenter will introduce how the elements of color, shape, and size can be used by artists to create specific effects, including such intents as contrast, associations, moods, prominence, etc.\u00a0Presenter will show slides of a variety of drawings and paintings which employ the aforementioned elements.\u00a0Students will identify the elements within the pieces and discuss the effects they have on them, the viewers.<\/p>\n
Instructor will introduce common propaganda techniques (as outlined in PEI A4f).\u00a0In groups, students will categorize a collection of print ads according to the techniques used.\u00a0Groups will then determine which previously taught art elements (color, shape, size) are evident in the ads and what impact they have.\u00a0Students will then\u00a0select a book they have read this year to advertise..\u00a0Incorporating at least two different propaganda techniques, students will design and draft ads for their\u00a0book which effectively utilize the artist\u2019s elements of color, size, and shape.\u00a0Using technology or classroom art materials, students will produce three polished magazine ads to promote their chosen book.<\/p>\n
Students will be able to identify and explain the propaganda techniques used in their ads and justify how they are effective in persuading the audience to purchase the book.<\/p>\n
Students will be able to demonstrate an understanding of how the elements of art are used effectively in creating the desired advertising effect.<\/p>\n\n\t\t