It’s one thing to count apples. Or oranges. But when counting or measuring how folks engage with social media, it’s not one-person, one-vote territory. Words like “impressions,” “engagements,” and “views” are all in the mix.<\/p>\n\n\n\n
For the purposes of these two lists, the top 10 Bates Instagram posts and the top 10 Bates Facebook posts of 2022, we looked at our most engaging<\/em> posts, the posts that got the most likes (reactions), comments, shares (and, for Instagram, saves). <\/p>\n\n\n\n We’ve also included the “reach” metric for each post, which shows the number of individual users who saw the post at least once.<\/p>\n\n\n\n Over the entire year, the Bates Instagram published 677 posts and stories, making 3.45 million impressions, attracting 219,000 engagements, and garnering 68,000 video views.<\/p>\n\n\n\n On the Bates Facebook, 334 posts made 1.34 million impressions, got 51,880 reactions, attracted 53,670 total engagements (counting shares and comments), and had 25,750 video views.<\/p>\n\n\n\n And, on to the countdowns:<\/p>\n\n\n\n As we dove into the world of meme-based vertical video on TikTok and Reels, this audio of a British football commentator cheering on a Lionel Messi goal jumped out as something we could use to highlight a Bates staffer. But who?<\/p>\n\n\n\n Consulting with our hippest coworkers \u2014 Bates Communication student workers \u2014 chef Brad McArthur working his breakfast egg station topped the list. McArthur swaggering to his station and showcasing his culinary skills, synchronized with the sound, secured the No. 10 spot for engagements, and the largest reach of the year.<\/p>\n\n\n\n Reach<\/strong>: 15,300Top 10 Instagram<\/h2>\n\n\n\n
10. Brad McArthur makes the eggs<\/h5>\n\n\n\n
Engagements<\/strong>: 1,636<\/p>\n\n\n\n