{"id":171297,"date":"2025-12-19T12:01:12","date_gmt":"2025-12-19T17:01:12","guid":{"rendered":"https:\/\/www.bates.edu\/news\/?p=171297"},"modified":"2026-01-20T12:59:17","modified_gmt":"2026-01-20T17:59:17","slug":"top-10-bates-social-media-posts-of-2025","status":"publish","type":"post","link":"https:\/\/www.bates.edu\/news\/2025\/12\/19\/top-10-bates-social-media-posts-of-2025\/","title":{"rendered":"Top 10 Bates social media posts of 2025"},"content":{"rendered":"\n

As we look back at 2025, the Bates College social media accounts shared more than a thousand posts \u2014 read on for more details \u2014 but these 10 posts (and one honorable mention) were particularly memorable for the impact they had. Here\u2019s a look back at some of the moments that captured the attention of not just our community, but the world’s as well.<\/p>\n\n\n\n

The top posts across our social media platforms reflect natural campus beauty, student and alumni success, the thrilling arrival of the new class, and some sage advice to the departing one, the Class of 2025.<\/p>\n\n\n\n

This year the @batescollege accounts made 1,552 posts (remember Instagram stories, while fleeting, count<\/em>!), which received 10.58 million impressions, reached 5.68 million users, and garnered 259,730 engagements (likes, comments, shares, saves), and 707,620 video views.<\/p>\n\n\n\n

\u2022 Instagram<\/strong>:1,004 posts
\u2022 200 photo posts, 37 video reels, and 767 stories
\u2022 Facebook<\/strong>: 266 posts
\u2022 LinkedIn<\/strong>: 221 posts
\u2022 TikTok<\/strong>: 61 posts<\/p>\n\n\n\n

Below you’ll find our top 10 posts of the year, plus one honorable mention too pretty to leave out, ranked by the number of total views they received. But we’ve also included the unique users reached and the number of engagements each post received. See what the Bates and broader online community liked, commented on, and shared the most:<\/p>\n\n\n\n

(Honorable mention) – The aurora borealis is #BatesBound<\/h3>\n\n\n\n

Bates Communications and Marketing editorial assistant and creator of a new but already popular @chicksoncliffs<\/a> Instagram account for a get-outdoors women’s group she founded, Hannah Kothari \u201926 of Houston grabbed these beautiful images of the aurora borealis lighting up the sky over campus. She was kind enough to share these cell phone shots with the social media team. Thanks to Kothari, these images made up the 11th most-viewed post of 2025, earning an honorable mention.<\/p>\n\n\n\n

Date published<\/strong>: November 14<\/p>\n\n\n\n

Platform<\/strong>: Instagram
Views<\/strong>: 53,073
Reach<\/strong>: 10,275
Engagements<\/strong>: 2,083<\/p>\n\n\n\n

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A post shared by Bates College (@batescollege)<\/a><\/p><\/div><\/blockquote>\n