{"id":38647,"date":"2010-12-07T08:42:21","date_gmt":"2010-12-07T13:42:21","guid":{"rendered":"http:\/\/home.bates.edu\/?p=38647"},"modified":"2018-06-04T09:22:23","modified_gmt":"2018-06-04T13:22:23","slug":"penney-dynasty-partners","status":"publish","type":"post","link":"https:\/\/www.bates.edu\/news\/2010\/12\/07\/penney-dynasty-partners\/","title":{"rendered":"Shirl Penney &#039;99 creates Wall Street buzz with Dynasty startup"},"content":{"rendered":"<p>Wealth-management startup <a href=\"http:\/\/dynastyfinancialpartners.com\/\">Dynasty Partners<\/a>, with Shirl Penney &#8217;99 as partner, president and CEO, has the Wall Street media buzzing that the firm&#8217;s emergence could signal a fundamental change in the full-service brokerage model for high-net-worth clients.<a href='https:\/\/www.bates.edu\/news\/files\/2011\/02\/shirl_penney_thurber1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"281\" height=\"300\" src=\"https:\/\/www.bates.edu\/news\/files\/2011\/02\/shirl_penney_thurber1-281x300.jpg\" class=\"attachment-medium alignright\" alt=\"shirl_penney_thurber1\" \/><\/a><\/p>\n<p>In its analysis, <a href=\"http:\/\/www.reuters.com\/article\/idUSTRE6B546V20101206\">Reuters<\/a> notes that Dynasty seeks to attract independent investment advisers away from traditional wirehouses and give them access to a platform of &#8220;trading, clearing, research  and other support services.&#8221; In that sense, reports <em><a href=\"http:\/\/online.wsj.com\/article\/BT-CO-20101206-711925.html\">The Wall Street Journal<\/a><\/em>, Dynasty resembles a firm like <a href=\"http:\/\/www.sanctuaryws.com\/about\/index.php\">Sanctuary Wealth Services,<\/a> self-described provider of advice and solutions to independent wealth advisers.<\/p>\n<p>Quoting Penney, Reuters notes the Dynasty seeks to fill a &#8220;hole&#8221; in the marketplace &#8220;for a dedicated service provider  with a  deep understanding of high-end advisers and what they need to  grow their  business.&#8221;<\/p>\n<p>Posting the most in-depth story thus far, <a href=\"http:\/\/www.businessweek.com\/news\/2010-12-06\/bofa-loses-5-9-billion-adviser-to-todd-thomson-firm.html\">Bloomberg Businessweek<\/a> quotes Penney as saying that by eliminating pressure on advisers to sell house brands, Dynasty&#8217;s business model allows independent brokers &#8220;sit on the same side of the table as their client and act as an  adviser and get paid for advice, not have to act as a sales  professional.&#8221;<\/p>\n<p>In the Bloomberg story, Penney cites research by Boston-based Cerulli Associates that  independent advisers will reach $5 trillion in client assets, predicting that  Dynasty can capture 1 percent of that, or $50 billion, by 2016.<\/p>\n<p>The startup&#8217;s impact was felt Monday after<a href=\"http:\/\/blogs.barrons.com\/focusonfunds\/2010\/12\/06\/new-shop-lures-ex-bank-of-america-adviser-59-billion-in-assets\/?mod=rss_BOLBlog\"> Barron&#8217;s reported<\/a> that Dynasty had recruited (<a href=\"http:\/\/www.businessinsider.com\/wall-street-gossip-2010-12\">one  business gossip website<\/a> used &#8220;poached&#8221;) top financial adviser  Michael Brown from Bank of America, prompting that company&#8217;s shares to  dip nearly 1-1\/2 percent. Brown is reportedly taking $5.9 billion in  assets from Bank of America to Dynasty, where he will be a partner and  the firm&#8217;s wealth-management director.<\/p>\n<p>Dynasty gets financial backing and operational support from a &#8220;clutch   of Wall Street veterans,&#8221; in the words of <em><a href=\"http:\/\/online.wsj.com\/article\/BT-CO-20101206-711925.html\">The  Wall Street Journal<\/a><\/em>, including Todd Thomson, former head of  Citigroup&#8217;s wealth-management division, as chairman of its board.<\/p>\n<p>On CNBC on Monday (see clip above), the question was whether Dynasty was leading a sea   change in the full-service brokerage model.\u00a0 Gary Kaminsky noted that Dynasty is hoping to capitalize on a  &#8220;wave of feeling&#8221; among  high-net-worth financial advisers with firms  like Morgan Stanley Smith Barney or Merrill Lynch who, under the thumb of  in-house analysts and researchers, feel more like  salespeople.<a href='https:\/\/www.bates.edu\/news\/files\/2010\/12\/penney-0673.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"221\" height=\"300\" src=\"https:\/\/www.bates.edu\/news\/files\/2010\/12\/penney-0673-221x300.jpg\" class=\"attachment-medium alignright\" alt=\"penney-0673\" \/><\/a><\/p>\n<p>The fact that &#8220;significant industry veterans&#8221; have joined Dynasty as directors suggests that Dynasty &#8220;thinks they have an opportunity to change the model,&#8221; Kamisky says. <a href=\"http:\/\/dynastyfinancialpartners.com\/fly.aspx?layout=team\">Board members<\/a> include former American Express CEO Harvey Golub, Bill Donaldson,  co-founder and former CEO  of   Donaldson, Lufkin &amp; Jenrette, and Jim  Brown, CEO of Long Ridge    Equity Partners.<\/p>\n<p>Penney, who is former head of business  development for Smith  Barney,  is joined on the Dynasty management team by COO Edward Swenson &#8217;99 and   Jason Pinkham &#8217;02, chief of staff. <a href=\"https:\/\/www.bates.edu\/x75666.xml\">Well-chronicled is Penney&#8217;s path<\/a> from his Down East childhood to Bates and to Wall Street.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wealth-management startup Dynasty Partners, with Shirl Penney &#8217;99 as partner, president and&hellip;<\/p>\n","protected":false},"author":221,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_hide_ai_chatbot":false,"_ai_chatbot_style":"","associated_faculty":[],"_Page_Specific_Css":"","_bates_restrict_mod":false,"_table_of_contents_display":false,"_table_of_contents_location":"","_table_of_contents_disableSticky":false,"_is_featured":false,"footnotes":"","_bates_seo_meta_description":"","_bates_seo_block_robots":false,"_bates_seo_sharing_image_id":0,"_bates_seo_sharing_image_twitter_id":0,"_bates_seo_share_title":"","_bates_seo_canonical_overwrite":"","_bates_seo_twitter_template":""},"categories":[7,11009],"tags":[11051,1891,11302,3117,11047],"class_list":["post-38647","post","type-post","status-publish","format-standard","hentry","category-alumni","category-the-college","tag-bates-in-the-news","tag-business","tag-business-and-law","tag-economics","tag-finance"],"_links":{"self":[{"href":"https:\/\/www.bates.edu\/news\/wp-json\/wp\/v2\/posts\/38647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bates.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bates.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bates.edu\/news\/wp-json\/wp\/v2\/users\/221"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bates.edu\/news\/wp-json\/wp\/v2\/comments?post=38647"}],"version-history":[{"count":3,"href":"https:\/\/www.bates.edu\/news\/wp-json\/wp\/v2\/posts\/38647\/revisions"}],"predecessor-version":[{"id":87275,"href":"https:\/\/www.bates.edu\/news\/wp-json\/wp\/v2\/posts\/38647\/revisions\/87275"}],"wp:attachment":[{"href":"https:\/\/www.bates.edu\/news\/wp-json\/wp\/v2\/media?parent=38647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bates.edu\/news\/wp-json\/wp\/v2\/categories?post=38647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bates.edu\/news\/wp-json\/wp\/v2\/tags?post=38647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}