{"id":61713,"date":"2013-02-19T15:38:11","date_gmt":"2013-02-19T20:38:11","guid":{"rendered":"https:\/\/www.bates.edu\/news\/?p=61713"},"modified":"2017-02-23T13:14:26","modified_gmt":"2017-02-23T18:14:26","slug":"oregonian-profiles-yourbrand-live-app-developed-by-brunder-01","status":"publish","type":"post","link":"https:\/\/www.bates.edu\/news\/2013\/02\/19\/oregonian-profiles-yourbrand-live-app-developed-by-brunder-01\/","title":{"rendered":"Oregonian profiles Your Brandlive app developed by Brumder ’01"},"content":{"rendered":"

It’s a kick to Skype with Grandma or a job candidate, but would you want to have an interactive video session with your favorite retailer?<\/p>\n

The Oregonian<\/em> newspaper, in its profile of Your Brandlive<\/a>,<\/strong> co-founded by Fritz Brumder ’01, describes the Web application as a “tool that allows retailers to reach consumers through live video chats akin to Home Shopping Network or QVC events.”<\/p>\n

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Your BrandLIve founder Fritz Brumder ’01 discusses his web application on a “Meet the Startup” interview in Portland, Ore.<\/p><\/div>\n

Consumers can pose questions from their computers directly to the retailer, who in turn can direct a pitch or demonstration to a captive audience.<\/p>\n

“Retailing and shopping by nature is a person-to-person, social process,” says Brumder, an interdisciplinary major in film and video production at Bates.<\/p>\n

“While the Web has given us tools to sell and merchandise and make it utilitarian, I think human nature is about putting people in front of people and have them interact around a product or market.”<\/p>\n

“If I could Skype or Facetime with a retailer, would I like that?”<\/p><\/blockquote>\n

Reporter D.K. Rowe quotes brand manager Andy Meyer of the outdoor outfitter Marmot, which is among 45 clients using Your Brandlive. Meyer offers this litmus test for using Your Brandlive: “If a consumer asks: ‘If I could Skype or Facetime with a retailer, would I like that?’ If the answer is yes, then they’d like the Your Brandlive experience.”<\/p>\n