{"id":3750,"date":"2025-04-08T10:59:51","date_gmt":"2025-04-08T14:59:51","guid":{"rendered":"https:\/\/www.bates.edu\/wordpress\/?p=3750"},"modified":"2025-06-16T11:02:59","modified_gmt":"2025-06-16T15:02:59","slug":"why-keeping-your-website-content-fresh-matters","status":"publish","type":"post","link":"https:\/\/www.bates.edu\/wordpress\/2025\/04\/08\/why-keeping-your-website-content-fresh-matters\/","title":{"rendered":"Why Keeping Your Website Content Fresh Matters"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Keep Your Content Current: Introducing the Outdated Content Report<\/h5>\n\n\n\n<p>You don\u2019t need to update your site every week \u2014 but reviewing your content regularly? That\u2019s essential.<\/p>\n\n\n\n<p>Maintaining web content that\u2019s accurate, relevant, and up to date builds trust with your audience. It helps visitors find what they need, and it reflects well on your department, office, or program. On the flip side, outdated or redundant pages can create confusion, send the wrong message, or even misrepresent your work.<\/p>\n\n\n\n<p>That\u2019s why we\u2019re launching the <strong>Outdated Content Report<\/strong> \u2014 a new automated email sent to site managers on a regular basis. Each report shows what percentage of your pages haven\u2019t been updated in three years or more, and highlights the oldest content on your site, including the last modified date and quick view\/edit links for each.<\/p>\n\n\n\n<p>The report also lists all the site managers for your area, so you can easily coordinate updates with your team. And if a page is no longer needed? It&#8217;s completely fine to archive it. Not every piece of content needs to stick around forever \u2014 and clearing out what\u2019s outdated makes it easier for your audience to find what matters most today.<\/p>\n\n\n\n<p>You can dive deeper by clicking <strong>View Full Report<\/strong> in your email, where you&#8217;ll see additional site details, learn how to exclude pages from future reports, and more.<\/p>\n\n\n\n<p>Need help? We\u2019re here. Just reach out to webteam@bates.edu.<\/p>\n\n\n\n<p>Let\u2019s keep our digital spaces just as vibrant and current as the community they represent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keep Your Content Current: Introducing the Outdated Content Report You don\u2019t need&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_hide_ai_chatbot":false,"_ai_chatbot_style":"","associated_faculty":[],"_Page_Specific_Css":"","_bates_restrict_mod":false,"_batesModPostContentOverride_prepend":false,"_batesModPostContentOverride_append":false,"_batesModPostContentOverride_append_before_footer":false,"_table_of_contents_display":false,"_table_of_contents_location":"","_table_of_contents_disableSticky":false,"_is_featured":false,"footnotes":"","_bates_seo_meta_description":"","_bates_seo_block_robots":false,"_bates_seo_sharing_image_id":0,"_bates_seo_sharing_image_twitter_id":0,"_bates_seo_share_title":"","_bates_seo_canonical_overwrite":"","_bates_seo_twitter_template":""},"categories":[1],"tags":[],"class_list":["post-3750","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/posts\/3750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/comments?post=3750"}],"version-history":[{"count":2,"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/posts\/3750\/revisions"}],"predecessor-version":[{"id":3753,"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/posts\/3750\/revisions\/3753"}],"wp:attachment":[{"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/media?parent=3750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/categories?post=3750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/tags?post=3750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}