Now, Phelps Chases Gold on Land

The Wall Street JournalThe Wall Street Journal: After Olympic swimmer Michael Phelps won his historic eighth gold medal, the hard work to ‘transform the swimmer’s Olympic feat into a marketing juggernaut, akin to Michael Jordan or Tiger Woods,’ in the words of The Wall Street Journal, was just beginning for his agent, Peter Carlisle ’91.

Indeed, Carlisle and Phelps continue to sort through a tidal wave of offers. ‘I’ve been doing this for a while,’ Carlisle told the WSJ, ‘and I didn’t think I’d be super-surprised at what was going to happen here. But I am actually.’[More…]