Common practices and principles for the "liberated consumer"

  • Valuing complexity, difficulty and slowness, as opposed to choosing what is simple, easy and fast.
  • Privileging production, say, of ideas; and participation in knowledge-making, and making and doing in general as opposed to passive spectatorship or the busy work of consuming goods and services manufactured by others.
  • Sustaining friendship and human connections as opposed to relationships with brand as a substitute for human interaction.
  • Taking time out; welcoming opportunities to explore broadly, to plunge in with a certain degree of abandon, to be able to start again, to try another path; to experiment and fail, to be right and wrong without immediate consequences.
  • Cultivating focus in what New York Times columnist Thomas Friedman, quoting former Microsoft executive Linda Stone, called our present-day state of “continuous partial attention.”

— Bates President Elaine Tuttle Hansen, Convocation, Sept. 9, 2009

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