The competitive bottled-water industry

Fox Business interviews Bryan Pullen, CEO of Summit Spring, provider of bottled water to Bates. At the 3:40 mark of the video, Pullen notes that Bates is one of “the leaders in the nation in sustainable products.” Summit water is distinctive, he says, because it flows naturally from a single natural source. But getting consumers to recognize the difference between Summit and a product like Pepsi’s Aquafina, which is tap water, is a marketing challenge. “We need people to really look at the label and pay attention,” he says. (View Clip)

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