Presidential Announcement: News and social media coverage
Below is a summary of coverage of the election of Clayton Spencer by news media, social media and the Bates website.
The New York Times
Lewiston Sun Journal
The Associated Press
The AP story was also picked up by Maine Public Broadcasting Network (MPBN); WLBZ-TV Channel 2 (NBC-Bangor); WCSH-TV Channel 6 (NBC-Portland); WMTW-TV Channel 8 (ABC-Portland), the Bangor Daily News, Kennebec Journal, Mainebiz, Morning Sentinel and Portland Press Herald.
The Harvard Crimson
Chronicle of Higher Education
- Key policy adviser at Harvard will be Bates College’s next president
- Appointment of Spencer named a “best” moment of 2011
Inside Higher Education
Nora Talks Bates (blog)
- The new President-elect
Nora Brouder ’12 explains that Spencer was “just another mom in the parental sphere of my younger life.”
Here’s a sample of Twitter comments:
From a Bates student: Clayton Spencer, new #batesprez, has quite the resume. Honored to welcome our newest Batesie!
From Williams College: Congrats to our own A. Clayton Spencer ’77, who leaves @Harvard to become 8th president of @Bates in July.
From a higher education observer in St. Louis: “To my mind,” the occasional twang in these videos of Clayton Spencer, new #batesprez, is a nice touch.
From a Bates Alumnus: “Bates College has new president via @BostonDotCom.
From a Bates alumna: “We can no longer, in our society, equate wealth with excellence in higher education.” A soundbite from #BatesPrez.
Webcast and Website
During the webcast of the presidential announcement, Carine Warsawski ’07 posted a status update on Facebook: “Watching live from a Starbucks in D.C. Way to go with the technology, Bates!”
Co-produced by Bates Communications and Information and Library Services, the announcement webcast attracted 1,098 unique viewers in 17 countries. People watched on various devices and operating systems (Android, BlackBerry, iOs), including 129 iPads.
The day of the announcement, Dec. 4, drew approximately 40 percent more visitors than usual to the Bates website (16,880 vs. an average daily total of 12,000).
Viewers watched the webcast from 41 states:
Viewers watched the webcast from 17 countries:
Six days prior to the campus announcement, Bates Communications staffers traveled to Harvard to interview, video and photograph Clayton Spencer. The session yielded 11 video segments about her life, work and vision that attracted 6,668 plays.
- Diversity and Excellence: 1,686 plays
- Why Bates?: 1,153
- Educating the Whole Person: 724
- Bates as an Educational Leader: 489
- The Liberal Arts: 471
- Peter Gomes ’65: 453
- Kennedy and Washington, D.C.: 379
- Higher Education as the Family Business: 345
- My Intellectual Awakening: 331
- Leadership: 323
- Access and Affordability: 314