Bates Athletics Brand Identity Guide
Bates Athletics Visual Identity
Fielding 31 varsity teams, Bates is a member of the NCAA Division III New England Small College
Athletic Conference (NESCAC). The Bobcat was adopted as the college mascot in 1924, during an
all-campus vote in the Bates Chapel.
In 2013, the college introduced a new visual representation of the Bobcat, as well as secondary and tertiary marks and a unique font, developed in partnership with Skye Design Studios.
A consistent visual identity is key to effective communications and brand strength for Bates
Athletics and contributes to a powerful and unified expression of the Bates brand. The following
rules for the implementation of the Bates Athletics visual identity includes guidelines for color and typography in print and digital communications, as well as for Bates merchandise and athletics gear.