Keep Your Content Current: Introducing the Outdated Content Report

You don’t need to update your site every week — but reviewing your content regularly? That’s essential.

Maintaining web content that’s accurate, relevant, and up to date builds trust with your audience. It helps visitors find what they need, and it reflects well on your department, office, or program. On the flip side, outdated or redundant pages can create confusion, send the wrong message, or even misrepresent your work.

That’s why we’re launching the Outdated Content Report — a new automated email sent to site managers on a regular basis. Each report shows what percentage of your pages haven’t been updated in three years or more, and highlights the oldest content on your site, including the last modified date and quick view/edit links for each.

The report also lists all the site managers for your area, so you can easily coordinate updates with your team. And if a page is no longer needed? It’s completely fine to archive it. Not every piece of content needs to stick around forever — and clearing out what’s outdated makes it easier for your audience to find what matters most today.

You can dive deeper by clicking View Full Report in your email, where you’ll see additional site details, learn how to exclude pages from future reports, and more.

Need help? We’re here. Just reach out to webteam@bates.edu.

Let’s keep our digital spaces just as vibrant and current as the community they represent.