Stories about "marketing"
Eugene Kim '08 teaches a practitioner taught marketing course, with guest speakers from Lululemon, a yoga clothing company.Featuring two students in the course, David Akinyemi ‘21 from Bealeton, Va., and Mamta Saraogi '21 from West Bengal, India.“Screw Your Brand:” Marketing with Higher Purpose for the Conscious Human"Lead Practitioner: Eugene Kim, Bates ’08Course Overview: Brands and products are a dime a dozen. In today’s world of overabundance, overstimulation, and endless access to information, the brands and companies with staying power are doing more than just marketing. In this course, students learn what it means to be a purpose-driven marketer and how brands and companies build relationships with their audience through community-building and analog connection. We discuss how companies with higher purpose market differently than product-driven companies, and how that can activate at the local level. Students learn the fundamentals of building a brand and marketing campaign, but this course challenges them to think outside the box of traditional marketing strategies to leverage brand building and marketing to create and leave lasting change in the community around them.
In practitioner-taught course, students learn to market with purpose

Friday, May 10, 2019 12:34 pm

In this practitioner-taught Short Term course, marketing consultant Eugene Kim ’08 teaches students how to align marketing with social good.

Five things everyone should know about the fearless, pioneering journalist William Worthy ’42

Tuesday, May 20, 2014 2:00 am

Worthy's recent death at age 92 attracted national attention, including obituaries in The New York Times and The Washington Post.

Yahoo buys Wander, social-media startup co-founded by Jeremy Fisher ’06

Friday, February 21, 2014 10:41 am

In 2013, Wander created Days, an app that lets users gather their photos and GIFs in a daily, shareable package. "Days is a way to share a day in your life," Fisher says.

Amy Bass ’92 and team win Emmy for Olympics coverage for NBC

Thursday, June 27, 2013 2:09 pm

Bass, a professor of history at the College of New Rochelle, supervises the network's Olympic Research Room.

Media describe arc of newspaperman Brian McGrory ’84, new Boston Globe editor

Monday, February 25, 2013 11:02 am

McGrory once served 52 readers as a Boston Globe paperboy and now serves over a million as the paper's new editor.

Oregonian profiles Your Brandlive app developed by Brumder ’01

Tuesday, February 19, 2013 3:38 pm

It's a kick to Skype with Grandma or a job candidate, but would you want to have an interactive video session with your favorite retailer?

Video: First-graders give a ‘Bates Bates’ cheer

Thursday, December 6, 2012 4:24 pm

These first-graders at Equitas Academy in Los Angeles have made Bates their own.

WCSH-TV interviews Olympic sports agent Carlisle ’91

Tuesday, July 31, 2012 12:33 pm

Peter Carlisle '91 discusses what the Olympics are like from an agent's perspective.

Newspaperman Long ’79 praised by Times Record colleagues

Monday, July 30, 2012 4:33 pm

The departure of longtime managing editor Robert Long ’79 from The Times...

Boston Globe reports Howie ’81 is game studio COO

Monday, July 30, 2012 3:18 pm

Boston Globe tech blogger Scott Kirsner reports that game development veteran Hank...

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