Passionate about design and its effectiveness in the consumer world, Gardner creates alternative packaging for different products — wine, coffee and energy drinks. “Packaging design intrigues me most because it serves so many purposes at once,” he says. “It must inform and entice the consumer, remain consistent with a brand, sell the product to a target market and effectively contain the product.”
Categories: Art and Visual Culture, Arts and music, Bates Now, Creativity, Current students, Performing and visual arts, Postcards.
Tags: branding, Department of Art and Visual Culture, design, packaging, William Gardner.