Erica S. Bullard ’90

Senior Vice President of Apparel & Licensing, Harley-Davidson
Portland, OR
Years of Service: 20192024

Having joined the Harley-Davidson in March 2022 as the SVP of Apparel & Licensing, Erica is responsible for the transformation, modernization, and growth of Harley-Davidson’s Apparel & Licensing division globally.

Prior to Harley-Davidson, Erica was at Nike, Inc. for more than 23 years. An experienced leader known for the ability to effect change and encourage new paths of thinking, Erica led teams and businesses across Nike’s global, international, geography and key city organizations. Included in these leadership roles, Erica was the VP/GM of Nike NYC; VP of Nike Global Marketplace Sales; VP of Jordan Brand Global Sales and the VP/GM of Jordan and Nike Basketball in Western Europe.

At Bates, Erica majored in French and was a member and captain of the varsity women’s tennis team and the alpine ski team. Since graduating from Bates, Erica and her family have lived in New York City, San Francisco, Portland, OR and Amsterdam. She currently lives in Portland, OR with her husband, Basil, and their three children.