
AESOP trips encourage authenticity, connection
The Class of 2030, the third largest in Bates history, gathered to kick off AESOP on Friday, Aug. 28 — the day after move-in day.
Are you a creative, original thinker with a passion for telling stories, meeting people, and creating content? Do you notice (and have opinions about) how your favorite brands present themselves? Are you obsessed with pop culture? Do you consistently exceed your social media time limits? We want you!
In this role, you will work directly with the Director of Content Marketing to generate and execute concepts for highlighting the Bates experience and identity across a variety of digital and print platforms. Our target audience is made up largely of prospective students and their families and current students (like you). You will have the opportunity to concept and produce long and short-form video to run on social media and elsewhere; identify and interview alumni, students, and faculty; dream up different forms of audience engagement—the possibilities are as limitless as the internet itself, although our work is not just online. Our platforms include but are not limited to Instagram and TikTok, bates.edu, and email correspondence, as well as old fashioned print collateral.
The ideal candidate is an ideas person with strong writing and communication skills, an eye for dynamic visuals, a proven interest in media (social and traditional), and a familiarity with or interest in learning about the concept of branding. They are reliable, self-starting, engaged with campus life, and ready to have fun.
Be a key part of a branding and content team generating short- and long-form written and visual work for print, video, digital, and other platforms.
Strong communication skills, confidence in presenting and offering ideas, openness to constructive criticism and guidance
Excellent networking skills
Curiosity, self-motivation, and strategic thinking
Experience with social media networks
Interest in principles of marketing, branding, and/or communications work
All class years welcome to apply.
The Content Marketing Assistant will work directly with BCM Director of Content Marketing Alyssa Giacobbe and will have proximity to and likely frequent engagement with other Bates Communications & Marketing staff in writing, social media, digital marketing, media relations, graphic design, sports information, and photography/ videography.
This is a role that will include some time in the BCM offices in Lane Hall and some time across campus. Flexible hours.